Welcome to the Lucky Seventeen Collective.

Connecting creators with their community—where digital storytelling meets local culture.

PR around what matters most: people and relationships.

A full-service experiential marketing, PR, and social agency uniting local creatives with the hospitality, lifestyle, and wellness spaces that define our community.

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What we do:

At Lucky Seventeen Collective, we connect local businesses with the community's dedicated digital storytellers. Grounded in a decade of hospitality operations and 15+ years of high-stakes event planning and execution, we take marketing off the screen and bring it to the table. By pairing our creative direction and media strategy with curated creator partnerships, we turn online buzz into real-world foot traffic and lasting guest loyalty.

Our Services

  • Influencer & Creator Marketing

    Authentic creator connections that drive real-world buzz.

    We pair your brand with vetted local tastemakers for curated experiences—from private menu tastings and VIP dinners to product seeding campaigns—building genuine brand affinity that converts digital impressions into loyal guests.

  • Experiential Events & Brand Activations

    Turning real-world moments into digital momentum.

    From intimate creator dinners and soft openings to large-scale community events, we craft experiences that connect people to your brand.

  • Social Media & Content Studio

    Compelling visual storytelling tailored for the modern digital landscape.

    We elevate your online presence through full-service organic social strategy, active content creator management, and on-site short-form video capture. We turn everyday moments into dynamic Reels, TikToks, and visual asset libraries that keep your audience engaged.

  • Public Relations & Brand Communications

    Strategic media relations that position your brand front and center.

    We shape and amplify your brand story across local and regional media. Through targeted press releases, founder highlights, leveraging content, and strategic partnerships, we secure earned coverage that builds long-term authority.

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Who We Bring to the Table

We sit at the intersection of hospitality, lifestyle, and media.

On the business side: We partner with local restaurants, boutique hotels, wellness studios, cultural spaces, and brands looking to convert digital interest into real-world foot traffic.

On the creator side: We cultivate authentic relationships with trusted local creatives who know how to tell a story that resonates with the community.

Businesses

Arts, Culture & Entertainment

Family & Community Experiences

Food, Beverage & Hospitality

Lifestyle & Consumer Brands

Wellness & Fitness

Client Pitch Deck: Businesses
Fill out an interest form: Businesses

Creators

Content Creators

Digital Storytellers

Influencers

Press & Media Personalities

Client Pitch Deck: Creators
Fill out an interest form: Creators

Our Story

At the intersection of hospitality roots, nonprofit precision, and digital connection.

Lucky Seventeen Collective is a full-service experiential marketing, PR, and social agency connecting local businesses with the community’s dedicated digital storytellers.

Founder Briona “Bri” Jenkins brings a uniquely complete perspective to modern marketing. With a background that spans every role in hospitality—front and back of house—plus 15+ years in nonprofit fundraising strategy, event logistics, and media relations, Bri knows how to build real community. Having spent eight years in Austin, Texas as an entrepreneur, speaker, creator, and podcast host before returning home to Connecticut, Bri saw a major opportunity: a thriving local creator scene, but a distinct lack of structure connecting those storytellers to local businesses.

Lucky Seventeen Collective was created to bridge that gap. We offer an end-to-end strategy that combines in-house content creation and PR with cultivated creator partnerships.

The name Lucky Seventeen honors the lucky number shared between Bri and her partner—a symbol of trust, deep connection, and luck that we bring into every client partnership.

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