Welcome to Lucky Seventeen Collective.

Connecting creators with their community—where digital storytelling meets local culture.

PR built around what matters most: people and relationships.

A full-service experiential marketing, PR, and social agency uniting local storytellers with the hospitality, lifestyle, and wellness spaces that shape our community. We elevate brands through full-service social management, active creator management, media relations, and end-to-end event execution.

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What we do

At Lucky Seventeen Collective, we connect local businesses with the community's dedicated digital storytellers. Grounded in a decade of hospitality experience and 15+ years of high-stakes event planning and execution, we take marketing off the screen and bring it to the table. By pairing our creative direction and media strategy with curated creator partnerships, we turn online buzz into real-world foot traffic and lasting guest loyalty.

Our Services

  • Influencer & Creator Relations

    End-to-end management connecting local businesses with vetted storytellers.

    We handle the full lifecycle of creator partnerships so you don't have to lift a finger. From sourcing local talent and drafting contract agreements to managing scheduling, hosted visits, and post-activation deliverable collection, we turn creator reach into measurable foot traffic.

  • Experiential Events & Launch Logistics

    Flawless live activations that create real-world impact.

    Backed by a decade of FOH operations and 15+ years of event execution, we plan and manage soft openings, grand launches, menu showcases, and large-scale non-profit galas. We oversee guest lists, run-of-show timing, and operational flow so your event runs seamlessly from doors open to final guest.

  • Public Relations & Earned Media

    Strategic storytelling that secures local news and press coverage.

    We position your business front and center in regional publications, local news stations, and industry outlets. Through targeted press releases, founder feature pitching, media tastings, and news outlet outreach, we secure genuine earned media that builds long-term authority.

  • Social Media & Content Operations

    Full-service digital management to keep your profiles active and engaging.

    We take the day-to-day pressure off your team by managing your digital channels directly. We handle on-site content creation, editorial planning, post scheduling, grid curation, and active community management to ensure your brand stays consistent, polished, and top-of-mind.

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Who We Bring to the Table

We sit at the intersection of hospitality, lifestyle, and media.

On the business side: We partner with local restaurants, boutique hotels, wellness studios, cultural spaces, and brands looking to convert digital interest into real-world foot traffic.

On the creator side: We cultivate authentic relationships with trusted local creatives who know how to tell a story that resonates with the community.

Businesses

Arts, Culture & Entertainment

Family & Community Experiences

Food, Beverage & Hospitality

Lifestyle & Consumer Brands

Wellness & Fitness

Client One Pager: Businesses
Client Pitch Deck: Businesses
Fill out an interest form: Businesses

Creators

Content Creators

Digital Storytellers

Influencers

Press & Media Personalities

Client One Pager: Creators
Client Pitch Deck: Creators
Fill out an interest form: Creators

Our Story

At the intersection of hospitality roots, nonprofit precision, and digital connection.

Lucky Seventeen Collective was founded by Hamden native Briona “Bri” Jenkins to bridge a clear gap: connecting a thriving local creator scene directly with local businesses.

Bri brings a uniquely complete perspective to marketing. Her background spans every role in restaurant hospitality—from line cook to bartender—alongside 15+ years in non-profit fundraising, media relations, and event logistics. After eight years in Austin, Texas as a speaker, podcast host, and creator, Bri returned home to Connecticut to create the agency she saw the region needed—one rooted in authentic relationships, operational excellence, and real-world results.

The name Lucky Seventeen honors the lucky number shared between Bri and her partner—a symbol of trust, honesty, connection, and love that we bring into every client partnership.

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